Dr Anicar Manavi
Dr. Anicar D Manavi is MBA and Ph.D in Marketing an expert faculty at Ramaiah University, IIM-B and at Journal of Indian Business Research.
D2C E-commerce Revolution: The Direct Path to Success for Indian Brands
Masterclass Overview: 10 Minutes
Session Objectives:
By the end of this masterclass, participants will:
- Grasp the role of Direct-to-Customer (D2C) in the Indian e-commerce landscape.
- Understand the advantages D2C offers to Indian brands, especially in data ownership, brand building, and personalization.
- Learn customer acquisition and retention strategies tailored to the Indian market.
- Identify the challenges faced by Indian D2C businesses and strategies to overcome them.
- Gain insights from Indian D2
D2C E-commerce Revolution: The Direct Path to Success for Indian Brands
Masterclass Overview: 10 Minutes
Session Objectives:
By the end of this masterclass, participants will:
- Grasp the role of Direct-to-Customer (D2C) in the Indian e-commerce landscape.
- Understand the advantages D2C offers to Indian brands, especially in data ownership, brand building, and personalization.
- Learn customer acquisition and retention strategies tailored to the Indian market.
- Identify the challenges faced by Indian D2C businesses and strategies to overcome them.
- Gain insights from Indian D2
Introduction to D2C E-commerce in India
- Overview of India's evolving e-commerce ecosystem and the growing role of D2C. The shift from traditional retail to D2C for Indian brands and its potential.
What all you will learn from the webinar
Learn anywhere, anytime via the recorded sessions. Get peer learning with community and live classes.
Overview of how Boat disrupted the audio accessories market with a D2C model, focusing on direct customer interaction, brand building, and leveraging digital platforms to drive sales.
Data Ownership: How Indian D2C brands like Mamaearth and Sugar Cosmetics leverage customer data to improve product offerings and personalize marketing strategies. Brand Building: Discuss how Indian brands gain full control over their customer experience, brand story, and consistency without relying on third-party retailers. Use examples of Lenskart and Urban Ladder to highlight brand building through D2C.
Frequently asked questions
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The course is self-paced and you may take as long as you need to complete it. There is no time limit for completion
You will have lifetime access to the course through the Author Name Courses platform (hosted on FreshLearn).
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