
About Monappa N
Marketing leader with breadth of experience across e-commerce, financial services and FMCG industries in driving marketing, technology, sales and product strategy.
Passionate believer in the digital medium as a key marketing and business driver.
Currently serving as Chief Marketing Officer for Tata Digital
What you will learn in this webinar?
Understanding the Digital Landscape, Crafting Compelling Narratives, Understanding Targeting and Segmentation, Creating Buyer Personas, Market Research and Audience Insights
Explore Customer journey mapping, buyer personas to define your audience online and structure your storytelling
Explore case studies to understand importance of story telling and underlying structures for various market segments
Explore techniques used by leading marketers to personalize communications to engage audiences and get conversions
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Program Director MSRUAS Bangalore
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Learn digital marketing strategy to target appropriate customer segments, create awareness for products and services by implementing modern marketing concepts
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Visiting Faculty to FIEO & IIFT
B2B Digital Marketing & International E-commerce for Exporters
A 3 hour masterclass exclusively designed to share hands on knowledge to understand digital marketing from an export perspective. The LIVE masterclass is meant for business owners who are looking at harnessing the power of digital marketing and e-commerce to grow their business.
- How to engage a buyer into a conversation with you
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