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About Monappa N

Marketing leader with breadth of experience across e-commerce, financial services and FMCG industries in driving marketing, technology, sales and product strategy.

Passionate believer in the digital medium as a key marketing and business driver.

Currently serving as Chief Marketing Officer for Tata Digital

What you will learn in this webinar?

Understanding the Digital Landscape, Crafting Compelling Narratives, Understanding Targeting and Segmentation, Creating Buyer Personas, Market Research and Audience Insights

#1
Defining target audiences and buyer personas

Explore Customer journey mapping, buyer personas to define your audience online and structure your storytelling

#2
Tailoring storytelling approaches to different market segments

Explore case studies to understand importance of story telling and underlying structures for various market segments

#3
Personalization techniques for improved audience engagement

Explore techniques used by leading marketers to personalize communications to engage audiences and get conversions

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Sumit Kanu

Visiting Faculty to FIEO & IIFT

B2B Digital Marketing & International E-commerce for Exporters

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  • How to engage a buyer into a conversation with you
  • How to influence and portray a credible image to international buyers
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