Professor H S Srivatsa is a seasoned academician and researcher specializing in Digital Marketing, Marketing Analytics, and Consumer Behavior. Currently serving as a Professor of Marketing at the Faculty of Management and Commerce, MSRUAS, he also coordinates research activities and the PhD program.

With a rich history in academic leadership, including roles as Associate Dean and Head of Department, he has been instrumental in expanding student enrollment, launching new programs, and fostering industry collaborations. His research interests include technology adoption and CRM, and he has successfully led sponsored research projects. Prior to academia, he gained valuable industry experience with leading organizations like the National Bank of Dubai and ITC Infotech.

• The participants will get an understanding of Search Engines, How they work, what is page ranking and which tools can be used to measure page ranks
• The participants will understand the concept of White hat and Black hat SEO Practices
• They will learn how to generate key words and use those key words in improving On page SEO
• They will learn various sources from which they can get back links to their website / web assets